KOMIX has completed a change of corporate identity

01-11-2013

Already since the last year, there have been a lot of changes in KOMIX which aim at the strengthening of a company´s share on the market, assurance of its further growth and to enable a flexible response on the customers' wishes and needs. KOMIX has adjusted the business strategy, product portfolio structure expressing its main entrepreneurial goal by the motto "Making technology makes sense". The final stage of corporate identity change is represented by a change of the firm´s design, especially the motto, by which KOMIX is going to present itself onwards starting today.

KOMIX has decided to change its identity after 20 years of operation and wants to express its visions and view to the future in the information technologies area. “Software applications determine the form of the world we live in more and more and shape the new form of fields as transportation, medical care, energetics, public administration. Not speaking for instance of telecommunications, financial sector or entertainment industry, they have gone through a major change already a long time ago. The KOMIX´ s goal is to provide such solutions and services which enable people to keep pace with the quickly changing world, it will make their life easier, their work more effective and provide a long-term competitive advantage to the companies,“ says Tomáš Rutrle, the director of KOMIX.

New image of KOMIX is based on the use of inkographic elements. “The current world is moved by an incredible amount of different information. Their number gets increased every day – new are coming, the current one are changing, updating. Infografics belongs to the modern tools of communication, enabling quickly and easily to absorb a big amount of information,“ Rutrle describes the new concept of graphical communication.

The change of company´s image goes throughout all visual communication elements – starting with a new logo, through change of the product leaflet form, print materials, presentations, visit cards, advertisement up to new appearance of the company´s web presentation. The web pages have now a new attractive appearance, being designed to be as clear as possible in order to enable both the current and prospective customers a quick orientation in the company´s solution and services offer.